ABOUT
CONVERTLY SOLUTIONS
From Proven Leader to Powerful Team
Ingrid Ricks made her mark in the homebuilding industry by leading award-winning sales programs and setting the standard for online sales strategy. But she knew builders needed more than just guidance—they needed a trusted partner. Convertly was created to fill that gap, delivering what most builders lack: a fully managed sales solution that blends strategic leadership, expert execution, and concierge-level service.
While Ingrid’s name may be familiar, Convertly is far from a one-woman operation. Today, it’s driven by a team of hand-selected sales professionals, strategists, and support specialists—each dedicated to helping builders scale smarter with processes that convert and service that stands out.
We don’t just train teams. We lead them. We implement, optimize, and deliver meaningful results—so you can focus on what you do best: building beautiful homes.
DRIVEN BY PURPOSE
DEFINED BY RESULTS
At Convertly, our mission and vision aren’t just words—they’re the driving force behind everything we do. They shape how we serve our builder partners, lead our team, and reimagine what sales can look like in a rapidly evolving industry.
MISSION STATEMENT
To help homebuilders eliminate sales inefficiencies and maximize conversions through a fully managed, concierge-level online sales solution that nurtures leads, qualifies buyers, and delivers measurable growth.
VISION STATEMENT
To be the leading force in online home sales, continuously innovating, expanding our expert team, and delivering unprecedented levels of service and cutting-edge solutions that help more builders scale, stay ahead of market trends, and connect with buyers effortlessly.
THE CONVERTLY DIFFERENCE
WE DON’T JUST ADVISE. WE EXECUTE
Convertly Solutions isn’t a consultancy—it’s a sales powerhouse, designed to operate like an extension of your team. While others offer one-size-fits-all systems, we deliver customized sales programs, led by real experts, built specifically for the homebuilding industry.
WE LEAD WITH EXPERIENCE
Our team brings decades of hands-on experience in new home sales—from online lead nurturing to onsite conversion. Every strategy is rooted in what actually works for homebuilders.
WE DELIVER WITH CARE
From the first contact to the final handoff, we manage every step of the online sales journey with clarity, consistency, and care—so your team can focus on selling, not chasing.
WE BUILD SYSTEMS THAT SCALE
From CRM implementation to sales reporting and process optimization, we create the scalable infrastructure that drives long-term growth.
MEET THE TEAM
INGRID RICKS
FOUNDER & CHIEF OSC
Ingrid Ricks is the founder of Convertly Sales Solutions and brings almost two decades of hands-on experience in the homebuilding industry. A nationally recognized expert in online sales and digital conversion strategy, Ingrid has helped builders across the country implement high-performing online sales programs that drive real results.
As a former top-producing Online Sales Counselor, Ingrid is a two-time Dallas Builders Association McSAM Award winner and NAHB Silver Award recipient. She was also named to Professional Builder’s “40 Under 40” for her industry leadership and innovation. Known as a pioneer in video messaging and social media engagement, Ingrid blends modern marketing with sales fundamentals to transform the buyer journey.
Her true passion lies in training Online Sales Counselors (OSCs) and onsite teams to collaborate effectively, align with marketing, and leverage data for smarter follow-up. Through her approachable #AskIngrid style, she delivers actionable insights that empower builders to convert more leads and close more homes—faster.
Elise Page
Online Sales Manager
Elise brings more than a decade of leadership experience in the new construction industry. Since 2012, she has built and led high-performing sales teams, driven impressive revenue growth, and helped divisions elevate both performance and customer experience. With a background that includes multiple Vice President of Sales and Marketing roles and back-to-back Sales Manager of the Year awards, she knows what it takes to build momentum and win in competitive markets.
Elise is passionate about developing people, aligning strategy with execution, and creating sales environments that are both high-performing and energizing. She brings a strong blend of operational excellence, data-driven decision making, and team-first leadership to her role.
Outside of work, Elise is a proud wife and mom to a very active 7-year-old sports enthusiast who keeps the family calendar full. When she’s not cheering from the sidelines at a flag football game, you’ll find her enjoying a great audiobook or hiking in the Texas Hill Country.
Online Sales Concierge
Partnerships manager
ONLINE SALES CONCIERGE
ONLINE SALES CONCIERGE
awards & industry recognition
Convertly is built on a foundation of proven excellence. Our founder, Ingrid Prince, has been honored multiple times for her leadership, strategy, and measurable impact in builder sales.
Sales Manager of the Year – McSAM Awards
Online Sales Counselor of the Year – NAHB Silver Award
Professional Builder 40 Under 40 Honoree
Two-Time McSAM Award Winner – Online Sales Counselor
Speaker & Educator – NAHB International Builders’ Show, TechHome Builder Summit
NOW THAT YOU KNOW US
LET’S TALK ABOUT YOU
If you're a homebuilder ready to streamline your sales, strengthen your lead conversion, and work with a team that understands your world—let's connect. We’d love to learn more about your goals and show you how Convertly can help you reach them. We don’t believe in cookie-cutter partnerships. We’ll meet you where you are—and build a strategy that scales with you.