FRACTIONAL SALES LEADERSHIP

WHAT IS IT

Executive-Level Sales Leadership Without the full-time commitment

Convertly Solutions offers fractional sales leadership for builders who need high-level strategy, structure, and performance—without the commitment of a full-time executive hire. We bring the clarity of a VP, the systems of a strategist, and the results of a seasoned sales leader, seamlessly integrated with your team.

Whether you need someone to lead your OSCs, align departments, or create a culture of accountability, we step in and take the lead, and drive results—so you can focus on growth, not managing the sales floor.

Who It’s For

This offering is designed for homebuilders who need senior-level strategy and oversight—delivered with flexibility.
When your internal sales leader needs dedicated support for OSC performance, we step in to manage, coach, and optimize the online sales function. Our team provides structure, accountability, and strategic direction that aligns seamlessly with your broader sales goals.

If you need senior-level guidance without the overhead, we serve as your fractional VP—bringing executive-level leadership across your sales operation. From team development to process refinement, we help you scale with confidence—without the cost or complexity of expanding your internal team.
Whether you're scaling fast or simply need a more hands-on approach, Convertly offers the leadership to move your sales team forward—without the cost or complexity of expanding your internal headcount.

Fractional sales leadership training team.

WHY IT WORKS

Energy alone doesn’t drive growth—structure does. Convertly’s fractional sales leadership brings executive-level clarity, accountability, and alignment to your sales operation, without the added overhead. We don’t advise from the sidelines; we lead from within. By bridging the gap between departments, aligning your systems, and  focusing your team to the right goals, we turn potential into performance. Our approach is built for long-term scalability, driven by data, proven strategy and leadership you can rely on.

Built for long-term scalability, driven by data, proven strategy and leadership.

WHAT’S INCLUDED

IN YOUR CONVERTLY PARTNERSHIP

FRACTIONAL OSC LEADERSHIP

  • OSC program audit and performance analysis

  • Customized OSC playbook and lead follow-up strategy

  • Weekly or bi-weekly 1:1 coaching sessions with OSC(s)

  • Call reviews with feedback and skill-building plans

  • Alignment with existing sales leadership on handoff process, KPIs, and lead quality

  • Cross-departmental alignment with marketing and onsite sales

  • Monthly progress updates to internal sales leaders

  • Recommendations to optimize OSC performance tools and systems

  • CRM usage training and OSC workflow optimization

  • Lead tracking oversight and process accountability

  • Creation of branded follow-up scripts, email templates, and call guides

  • Development of OSC response benchmarks and reporting cadence

FRACTIONAL SALES LEADERSHIP

  • STRATEGIC SALES OVERSIGHT

    Full sales program audit and gap analysis

    Development of a custom sales strategy roadmap

    Creation and implementation of buyer journey workflows

    Setting team KPIs and tracking performance metrics

    Sales forecasting and pipeline health reviews

    Recruit, hire, and train new sales team members

  • TEAM LEADERSHIP & COACHING

    Direct leadership of OSCs, onsite agents, or hybrid teams

    Facilitation of weekly team sales meetings

    Onboarding structure for new sales hires

    Individual performance coaching and accountability systems

  • SALES & MARKETING INTEGRATION

    Alignment between online, onsite, and marketing teams

    Support with CRM implementation or refinement across departments

    Oversight of communication flow and lead handoff process

  • EXECUTIVE REPORTING & PARTNERSHIP

    Monthly strategic reporting to ownership/executive leadership

    Recommendations on staffing, compensation, or resource planning

    Advisory support on marketing and technology stack alignment

Real Results You’ll See

When Convertly leads your sales organization, the results go beyond quick wins—they're structural, scalable, and built to last. Our partners consistently experience:

  • OSCs, marketing, and onsite agents working in sync toward shared goals.

  • Clear direction, accountability, and leadership—without the complexity of a full-time hire.

  • A unified approach from lead to close that builds trust and drives conversions.

  • Leadership systems that support your team’s growth and long-term retention.

  • Scalable processes, streamlined reporting, and performance that doesn’t depend on any one person.

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what our clients are saying

"The professionalism in all aspects of this collaboration was top notch. Ingrid is well-versed in the sales process, best practices in lead procurement and conversion, and consistency and commitment to our company's goals. Definitely give Convertly the opportunity to help your sales team convert old leads and nurture new ones. Most importantly, trust the process!"

-Michelle H. - Regional Sales Director, Perfection Builders

Let’s Build TALK LEADERSHIP

If you're ready to scale without micromanaging, and you're craving the structure of a high-performing sales org—Convertly is your partner.