SALES TRAINING & TEAM DEVELOPMENT

WHAT IS IT

Training That Builds Confidence—and Converts

Whether you're onboarding a new Online Sales Consultant (OSC) or elevating a seasoned team, Convertly’s training programs are built for long-term performance.
We develop sales teams that are confident, consistent, and conversion-focused—ready to engage buyers, adapt to changing conditions, and thrive in any market.

We go beyond scripts and surface-level skills—focusing on communication mastery, systems fluency, and conversion strategy. The result? A team that’s not just trained—but equipped to perform, grow, and lead.

Who It’s For

Our Sales Training & Team Development is built for homebuilders who expect more from their sales teams—and are ready to invest in performance that lasts.

It’s ideal for builders onboarding new OSCs or looking to modernize outdated sales processes. But this training isn’t just for OSCs. In today’s market, your onsite team plays a critical role in converting online interest into results. That’s why we train both sides—ensuring consistent messaging, seamless handoffs, and a unified buyer experience from first click to close. If your team is missing follow-up opportunities, struggling with CRM adoption, or lacking alignment between marketing, online, and onsite efforts, we’re here to close the gap.

We also support sales leaders who want to reduce turnover and build lasting performance through smarter onboarding and leadership development.

WHY IT WORKS

Effective sales training isn't about one-time presentations or generic scripts. It's about building consistency, confidence, and systems that actually work. At Convertly, we bring decades of homebuilding sales expertise to every engagement Through expert coaching, customized playbooks, and CRM strategies tailored to your team, we help you create habits that drive results. We're not here to hand off a manual and disappear. We guide your people, strengthen your processes, and elevate your performance—every step of the way.

IN YOUR CONVERTLY PARTNERSHIP

WHAT’S INCLUDED

When you partner with Convertly, your sales team gains access to:

OSC ONBOARDING & SKILL DEVELOPMENT

Tailored to your tech stack, team structure, and buyer journey.

CUSTOM TRAINING MATERIALS & BRANDED PLAYBOOKS

Designed specifically for your processes and brand voice.

LIVE CALL REVIEWS & FEEDBACK LOOPS

Real-time coaching to refine messaging and boost conversion.

CRM TRAINING & OPTIMIZATION

Hands-on walkthroughs, usage coaching, and alignment across teams.

LEAD NURTURING & SCRIPTING SUPPORT

Shadowing, scripting, and communication strategy that drives engagement.

LEADERSHIP COACHING & ACCOUNTABILITY SYSTEMS

Built-in frameworks to develop confident sales leaders and consistent results.

Real Results You’ll See

When your team is trained the Convertly way–online and onsite–they show up more confident, prepared, and ready to convert. Our builder partners consistently experience:

  • Confident, capable, and equipped to deliver results.

  • Clearer alignment between OSCs, marketing, and onsite sales.

  • Professional, seamless interactions from first click to close.

  • Systems that support success and reduce ramp-up time.

  • Performance that improves over time—not just a short-term lift.

what our clients are saying

"The professionalism in all aspects of this collaboration was top notch. Ingrid is well-versed in the sales process, best practices in lead procurement and conversion, and consistency and commitment to our company's goals. Definitely give Convertly the opportunity to help your sales team convert old leads and nurture new ones. Most importantly, trust the process!"

-Michelle H. - Regional Sales Director, Perfection Builders

Let’s Build a STRONGER Sales TEAM

If your teams are overwhelmed, undertrained, or simply underperforming, Convertly can help you shift from chaos to clarity—with training that actually sticks.