As builders finalize their budgets, one overlooked line item could be quietly draining millions in lost sales: the Online Sales Consultant (OSC). Discover why skipping this role doesn’t save money, it costs you profits—and how adding it to your budget can protect your marketing spend, boost conversions, and accelerate growth.

Learn the number one reason why builders are losing buyers before they ever set foot in their model home and how fixing your follow up process can save millions in lost sales

The homebuying journey has changed, and forward-thinking builders are realizing it’s time their sales strategy did too.

Let’s be real: Online Sales Counselors (OSCs) are often the unsung heroes of the homebuilding sales process.

You don’t need another software platform. You need your systems to work together.